| 000 | 00722nam a2200229#a 4500 | ||
|---|---|---|---|
| 001 | 0000030411 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 |
_a9780073380971 _q(alk. paper) |
||
| 082 | _a659.1 ARE 2009 | ||
| 100 | _aArens, William F. | ||
| 245 | 0 |
_aEssentials of contemporary advertising _c/ William F. Arens, David H. Schaefer, Michael Weigold.. |
|
| 250 | _a2nd ed.. | ||
| 260 |
_aBoston _bMcGraw-Hill Irwin _cc2009. |
||
| 300 |
_axxiv, 558p _bcol. ill _c28cm |
||
| 365 | _cMYR | ||
| 504 | _ancludes bibliographical references (p. 511-523) and indexes. | ||
| 650 | _aAdvertising | ||
| 700 | _aSchaefer, David H. | ||
| 700 |
_aWeigold, Michael F. _d1958- |
||
| 942 | _cBK-GN | ||
| 999 |
_c87582 _d87582 |
||