| 000 | 00877nam a2200253#a 4500 | ||
|---|---|---|---|
| 001 | 0000030414 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780071318389 | ||
| 082 | _a659.1 ARE 2013 | ||
| 100 | _aArens, William F. | ||
| 245 | 0 | _aContemporary advertising : & integrated marketing communication : William F. Arens, Michael F. Weigold, Christian Arens. communications.. | |
| 250 | _a14th ed.. | ||
| 260 |
_aNew York _bMcGraw-Hill Higher Education _cc2013. |
||
| 300 |
_axxxix, 722 p. _bill. (chiefly col.), col. maps _c28 cm |
||
| 365 | _cMYR | ||
| 500 | _a"International student edition" --cover | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aAdvertising. | ||
| 650 | _aManagement and Business Studies | ||
| 700 | _aArens, Christian | ||
| 700 |
_aWeigold, Michael F. _d1958- |
||
| 942 | _cBK-GN | ||
| 999 |
_c87591 _d87591 |
||