| 000 | 00881nam a2200253#a 4500 | ||
|---|---|---|---|
| 001 | 0000030431 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780077645557 | ||
| 082 | _a658.83420973 HAW 2013 | ||
| 100 | _aHawkins, Del I. | ||
| 245 | 0 |
_aConsumer behavior : building marketing strategy _c/ Del I. Hawkins, David L. Mothersbaugh.. |
|
| 250 | _a12th ed.. | ||
| 260 |
_aNew York _bMcGraw-Hill Irwin _cc2013. |
||
| 300 |
_axxvii, 772 p. _bcol. ill. ; 27 cm.+ _c1 CD-ROM (4 3/4 in.) |
||
| 365 | _cMYR | ||
| 500 | _aLC Copy 1 imperfect: accompanying CD-ROM wanting | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 |
_aConsumer behavior _zUnited States |
||
| 650 |
_aConsumer behavior _zUnited States _xCase studies |
||
| 650 |
_aMarket surveys _zUnited States |
||
| 700 | _aMothersbaugh, David L. | ||
| 942 | _cBK-GN | ||
| 999 |
_c87642 _d87642 |
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