| 000 | 00688nam a2200229#a 4500 | ||
|---|---|---|---|
| 001 | 0000030565 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780133126242 | ||
| 082 | _a659.1 CLO 2014 | ||
| 100 | _aClow, Kenneth E. | ||
| 245 | 0 |
_aIntegrated advertising, promotion, and marketing communications _c/ Kenneth E. Clow, Donald Baack. |
|
| 250 | _a6th ed. | ||
| 260 |
_aBoston _bPearson _cc2014. |
||
| 300 |
_axv, 466p _bill _c28cm |
||
| 365 | _cMYR | ||
| 500 | _aIncludes bibliographical references (pages 438-451) and indexes | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication in marketing | ||
| 700 | _aBaack, Donald | ||
| 942 | _cBK-GN | ||
| 999 |
_c88032 _d88032 |
||