000 | 00618nam a2200217#a 4500 | ||
---|---|---|---|
001 | 0000030577 | ||
008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
020 | _a9780133084047 | ||
082 | _a658.8 KOT 2014 | ||
100 | _aKotler, Philip. | ||
245 | 0 |
_aPrinciples of marketing _c/ Philip Kotler, Gary Armstrong. |
|
250 | _a15th ed. | ||
260 |
_aUpper Saddle, N.J. _bPearson _cc2014. |
||
300 |
_axxii, 695p _bcol. ill _c30cm |
||
365 | _cMYR | ||
500 | _aIncludes bibliographical references and index | ||
650 | _aMarketing | ||
700 |
_aArmstrong, Gary _q(Gary M.) |
||
942 | _cBK-GN | ||
999 |
_c88068 _d88068 |