000 00465nam a2200169#a 4500
001 0000030972
008 211117s2020||||xx |||||||||||||| ||und||
020 _a0415093171
082 _a658.8 OSH 1995
100 _aO'Shaughnessy, John
245 0 _aCompetitive marketing : a strategic approach
_c/ John O'Shaughnessy.
250 _a3rd ed..
260 _aLondon
_bRoutledge
_c1995.
300 _a80p.
_c30cm
650 _aMarketing
_xManagement
942 _cBK-GN
999 _c89097
_d89097