| 000 | 00684nam a2200229#a 4500 | ||
|---|---|---|---|
| 001 | 0000031209 | ||
| 008 | 211117s2020||||xx |||||||||||||| ||und|| | ||
| 020 | _a9781292220178 | ||
| 082 | _a658.8 KOT 2018 | ||
| 100 | _aKotler, Philip. | ||
| 245 | 0 |
_aPrinciples of marketing _c/ Philip Kotler, Gary Armstrong with Marc Oliver Opresnik. |
|
| 250 | _a17th ed. , global ed.. | ||
| 260 |
_aUpper Saddle, N.J. _bPearson _cc2018. |
||
| 300 |
_a734p _bcol. ill _c33cm |
||
| 365 | _cMYR | ||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _aMarketing | ||
| 700 |
_aArmstrong, Gary _q(Gary M.) |
||
| 700 | _aOpresnik, Oliver | ||
| 942 | _cBK-GN | ||
| 999 |
_c89787 _d89787 |
||