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Managing customer value : creating quality and service that customers can see

Gale

Managing customer value : creating quality and service that customers can see / Bradley T. Gale and Robert Chapman Wood. - New York The Free Press 1994. - xxii, 424p. 25cm

Includes bibliographical references

ISBN: 0029110459

Subjects--Topical Terms:
Customer satisfaction--Evaluation
Marketing--Management
Quality of products--Evaluation

Dewey Class. No.: 658.812 GAL 1994

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