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Principles of global marketing

Keegan

Principles of global marketing / Warren J. Keegan, Mark C. Green. - New Jersey Prentice Hall 1997. - xxi, 421p. ill. 27cm

Includes bibliographical references and index

ISBN: 0137222998

Subjects--Topical Terms:
Export marketing--Management
Export marketing--Management--Case studies

Dewey Class. No.: 658.848 KEE 1997

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