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Integrated direct marketing : the cutting-edge strategy for synchronizing advertising, direct mail, telemarketing, and field sales

Roman

Integrated direct marketing : the cutting-edge strategy for synchronizing advertising, direct mail, telemarketing, and field sales / Ernan Roman. - Illinois NTC Business Books 1995. - xiii, 223p. ill. 23cm

Includes bibliographical references and index

ISBN: 0844233498

Subjects--Topical Terms:
Direct marketing

Dewey Class. No.: 658.84 ROM 1995

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