Integrated direct marketing : the cutting-edge strategy for synchronizing advertising, direct mail, telemarketing, and field sales (Record no. 12960)

MARC details
000 -LEADER
fixed length control field 00632nam a2200193#a 4500
001 - CONTROL NUMBER
control field 0000004559
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844233498
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84 ROM 1995
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Roman
245 #0 - TITLE STATEMENT
Title Integrated direct marketing : the cutting-edge strategy for synchronizing advertising, direct mail, telemarketing, and field sales
Statement of responsibility, etc. / Ernan Roman.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Illinois
Name of publisher, distributor, etc. NTC Business Books
Date of publication, distribution, etc. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 223p.
Other physical details ill.
Dimensions 23cm
365 ## - TRADE PRICE
Currency code MYR
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/15/2001 AMY - AMY RAUNA   658.84 ROM 1995 0000000248 06/21/2021 245 06/21/2021 Book-GN  
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/15/2001 AMY - AMY RAUNA   658.84 ROM 1995 0000000249 06/22/2021 246 06/22/2021 Book-GN  
Pilih buang (Weeding)       PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/15/2001 AMY - AMY RAUNA   658.84 ROM 1995 0000000250 06/22/2021 247 06/22/2021 Book-GN Bilik Perbincangan
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/15/2001 AMY - AMY RAUNA   658.84 ROM 1995 0000001763 06/22/2021 1692 06/22/2021 Book-GN