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Advertising : its role in modern marketing

Advertising : its role in modern marketing / Dean M. Krugman...[et al.]. - 8th ed.. - Fort Worth The Dryden Press 1994. - xxv, 617p. ill. (some col.) 29cm

ISBN: 0030767520

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 ADV 1994

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