Advertising : its role in modern marketing (Record no. 13044)

MARC details
000 -LEADER
fixed length control field 00537nam a2200193#a 4500
001 - CONTROL NUMBER
control field 0000004587
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030767520
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 ADV 1994
245 #0 - TITLE STATEMENT
Title Advertising : its role in modern marketing
Statement of responsibility, etc. / Dean M. Krugman...[et al.].
250 ## - EDITION STATEMENT
Edition statement 8th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Fort Worth
Name of publisher, distributor, etc. The Dryden Press
Date of publication, distribution, etc. 1994.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 617p.
Other physical details ill. (some col.)
Dimensions 29cm
365 ## - TRADE PRICE
Currency code MYR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Krugman, Dean M.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/16/2001 AMY - AMY RAUNA   659.1 ADV 1994 0000001560 06/21/2021 1495 06/21/2021 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/16/2001 AMY - AMY RAUNA   659.1 ADV 1994 0000001564 06/22/2021 1499 06/22/2021 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/16/2001 AMY - AMY RAUNA   659.1 ADV 1994 0000001565 06/22/2021 1500 06/22/2021 Book-GN