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Contemporary advertising

Arens

Contemporary advertising / William F. Arens; with the editorial collaboration of Jack J. Whidden. - 6th. ed.. - Chicago Irwin 1996. - xxxi, v.p. ill. 28cm

Includes bibliographical references and index

ISBN: 0256182574

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 ARE 1996

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