Contemporary advertising (Record no. 19503)

MARC details
000 -LEADER
fixed length control field 00630nam a2200217#a 4500
001 - CONTROL NUMBER
control field 0000006817
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256182574
Qualifying information (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 ARE 1996
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arens
245 #0 - TITLE STATEMENT
Title Contemporary advertising
Statement of responsibility, etc. / William F. Arens; with the editorial collaboration of Jack J. Whidden.
250 ## - EDITION STATEMENT
Edition statement 6th. ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago
Name of publisher, distributor, etc. Irwin
Date of publication, distribution, etc. 1996.
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, v.p.
Other physical details ill.
Dimensions 28cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Whidden, Jack J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/24/2001 DANA - DANALIS SDN. BHD   659.1 ARE 1996 0000017257 06/21/2021 16180 06/21/2021 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/24/2001 DANA - DANALIS SDN. BHD   659.1 ARE 1996 0000017258 06/22/2021 16181 06/22/2021 Book-GN