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Strategic marketing

Cravens, David W.

Strategic marketing / David W. Cravens. - 5th. ed.. - Chicago Irwin 1997. - xviii, 670p ill 27cm

ISBN: 0256214387

Subjects--Topical Terms:
Marketing--Decision making
Marketing--Management
Marketing--Management--Case studies

Dewey Class. No.: 658.802 CRA 1997

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