Strategic marketing (Record no. 19569)

MARC details
000 -LEADER
fixed length control field 00596nam a2200217#a 4500
001 - CONTROL NUMBER
control field 0000006839
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256214387
Qualifying information (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 CRA 1997
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 #0 - TITLE STATEMENT
Title Strategic marketing
Statement of responsibility, etc. / David W. Cravens.
250 ## - EDITION STATEMENT
Edition statement 5th. ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago
Name of publisher, distributor, etc. Irwin
Date of publication, distribution, etc. 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 670p
Other physical details ill
Dimensions 27cm
365 ## - TRADE PRICE
Currency code MYR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
-- Case studies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   03/08/2005 DANA - DANALIS SDN. BHD   658.802 CRA 1997 0000017455 06/21/2021 16378 06/21/2021 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/24/2001 DANA - DANALIS SDN. BHD   658.802 CRA 1997 0000017456 06/22/2021 16379 06/22/2021 Book-GN