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Marketing strategy : planning and implementation

Walker, Orville C.

Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche. - 3rd ed.. - Boston Irwin / McGraw Hill 1999. - xxiii, 393p.lbill. 25cm

Includes bibliographical references and index

ISBN: 0256261180

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.802 WAL 1999

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