Marketing strategy : planning and implementation (Record no. 19920)

MARC details
000 -LEADER
fixed length control field 00723nam a2200229#a 4500
001 - CONTROL NUMBER
control field 0000006957
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256261180
Qualifying information (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 WAL 1999
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
245 #0 - TITLE STATEMENT
Title Marketing strategy : planning and implementation
Statement of responsibility, etc. / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche.
250 ## - EDITION STATEMENT
Edition statement 3rd ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Irwin / McGraw Hill
Date of publication, distribution, etc. 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 393p.lbill.
Dimensions 25cm
365 ## - TRADE PRICE
Currency code MYR
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Larreche, Jean-Claude
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/28/2001 DANA - DANALIS SDN. BHD   658.802 WAL 1999 0000017414 06/21/2021 16337 06/21/2021 Book-GN  
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/28/2001 DANA - DANALIS SDN. BHD   658.802 WAL 1999 0000017415 06/22/2021 16338 06/22/2021 Book-GN  
Pilih buang (Weeding)       PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/28/2001 DANA - DANALIS SDN. BHD   658.802 WAL 1999 0000017416 06/22/2021 16339 06/22/2021 Book-GN Bilik Perbincangan
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/28/2001 DANA - DANALIS SDN. BHD   658.802 WAL 1999 0000017417 06/22/2021 16340 06/22/2021 Book-GN  
Pilih buang (Weeding)       PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/28/2001 DANA - DANALIS SDN. BHD   658.802 WAL 1999 0000017418 06/22/2021 16341 06/22/2021 Book-GN Bilik Perbincangan