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Contemporary advertising

Arens

Contemporary advertising / William F. Arens; with the editorial collaboration of Jack J. Whidden. - 7th. ed.. - Boston Irwin 1999. - xxxii, 533p. ill. (some col.) 27cm

Includes bibliographical references and index

ISBN: 0256262535

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 ARE 1999

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