Contemporary advertising (Record no. 19935)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00610nam a2200205#a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000006962 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256262535 |
| Qualifying information | (pbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 ARE 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens |
| 245 #0 - TITLE STATEMENT | |
| Title | Contemporary advertising |
| Statement of responsibility, etc. | / William F. Arens; with the editorial collaboration of Jack J. Whidden. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th. ed.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Irwin |
| Date of publication, distribution, etc. | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 533p. |
| Other physical details | ill. (some col.) |
| Dimensions | 27cm |
| 365 ## - TRADE PRICE | |
| Currency code | MYR |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book-GN |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 06/28/2001 | DANA - DANALIS SDN. BHD | 659.1 ARE 1999 | 0000017272 | 06/21/2021 | 16195 | 06/21/2021 | Book-GN | ||||||
| PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 06/28/2001 | DANA - DANALIS SDN. BHD | 659.1 ARE 1999 | 0000017273 | 06/22/2021 | 16196 | 06/22/2021 | Book-GN | ||||||
| PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 06/28/2001 | DANA - DANALIS SDN. BHD | 659.1 ARE 1999 | 0000017274 | 06/22/2021 | 16197 | 06/22/2021 | Book-GN |