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Advertising : principles & practice

Wells

Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. - 4th ed.. - Upper Saddle River, New Jersey Prentice-Hall 1998. - xxi, 731p. ill. (some col.) 28cm

Includes bibliographical references and index

ISBN: 0135978815

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 WEL 1998

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