Advertising : principles & practice (Record no. 19947)

MARC details
000 -LEADER
fixed length control field 00683nam a2200229#a 4500
001 - CONTROL NUMBER
control field 0000006966
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135978815
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 WEL 1998
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wells
245 #0 - TITLE STATEMENT
Title Advertising : principles & practice
Statement of responsibility, etc. / William Wells, John Burnett, Sandra Moriarty.
250 ## - EDITION STATEMENT
Edition statement 4th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, New Jersey
Name of publisher, distributor, etc. Prentice-Hall
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 731p.
Other physical details ill. (some col.)
Dimensions 28cm
365 ## - TRADE PRICE
Currency code MYR
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/28/2001 DANA - DANALIS SDN. BHD   659.1 WEL 1998 0000019611 06/21/2021 18521 06/21/2021 Book-GN  
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/28/2001 DANA - DANALIS SDN. BHD   659.1 WEL 1998 0000019612 06/22/2021 18522 06/22/2021 Book-GN  
Pilih buang (Weeding)       PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/28/2001 DANA - DANALIS SDN. BHD   659.1 WEL 1998 0000019613 06/22/2021 18523 06/22/2021 Book-GN Bilik Perbincangan
Pilih buang (Weeding)       PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   07/28/2001 MASA - MASA ENTERPRISE SDN. BHD   659.1 WEL 1998 0000021120 06/22/2021 20018 06/22/2021 Book-GN Bilik Perbincangan
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   07/28/2001 MASA - MASA ENTERPRISE SDN. BHD   659.1 WEL 1998 0000021121 06/22/2021 20019 06/22/2021 Book-GN