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Marketing management

Lancester

Marketing management / Geoff Lancester, Lester Massingham. - 2nd ed.. - London McGraw Hill 1998. - x, 383p. ill. 25cm

Includes bibliographical references and index

ISBN: 00709291

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 LAN 1998

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