Marketing management (Record no. 20919)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00606nam a2200217#a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000007313 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211117s2020||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 00709291 |
| Qualifying information | (pbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 LAN 1998 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancester |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc. | / Geoff Lancester, Lester Massingham. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed.. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | McGraw Hill |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 383p. |
| Other physical details | ill. |
| Dimensions | 25cm |
| 365 ## - TRADE PRICE | |
| Currency code | MYR |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massingham, Lester |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book-GN |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 07/13/2001 | DANA - DANALIS SDN. BHD | 658.8 LAN 1998 | 0000017266 | 06/21/2021 | 16189 | 06/21/2021 | Book-GN | ||||||
| PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 07/13/2001 | DANA - DANALIS SDN. BHD | 658.8 LAN 1998 | 0000017267 | 06/22/2021 | 16190 | 06/22/2021 | Book-GN | ||||||
| PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH | 01/14/2011 | DANA - DANALIS SDN. BHD | 658.8 LAN 1998 | 0000017268 | 06/22/2021 | 16191 | 06/22/2021 | Book-GN |