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Competitive branding : winning in the market place with value-added brands

Nilson

Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson. - New York John Wiley & Sons 1998. - ix, 235ms. 23cm

Includes bibliographical references and index

ISBN: 0471984574

Subjects--Topical Terms:
Brand name products--Marketing--Management.
Marketing--Management

Dewey Class. No.: 658.827 NIL 1998

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