Competitive branding : winning in the market place with value-added brands (Record no. 21042)

MARC details
000 -LEADER
fixed length control field 00649nam a2200205#a 4500
001 - CONTROL NUMBER
control field 0000007358
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471984574
Qualifying information (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 NIL 1998
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nilson
245 #0 - TITLE STATEMENT
Title Competitive branding : winning in the market place with value-added brands
Statement of responsibility, etc. / Torsten H. Nilson.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley & Sons
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 235ms.
Dimensions 23cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Marketing
-- Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   07/04/2001 MASA - MASA ENTERPRISE SDN. BHD   658.827 NIL 1998 0000020302 06/21/2021 19200 06/21/2021 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   07/04/2001 MASA - MASA ENTERPRISE SDN. BHD   658.827 NIL 1998 0000020303 06/22/2021 19201 06/22/2021 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   07/04/2001 MASA - MASA ENTERPRISE SDN. BHD   658.827 NIL 1998 0000020304 06/22/2021 19202 06/22/2021 Book-GN