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Packaging design : successful product branding from concept to shelf

Klimchuk, Marianne Rosner.

Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec. - Hoboken, N.J. J. Wiley & Sons c2006. - x, 262 p. ill. (some col.) 25 cm

Includes bibliographical references (p. 252-253) and index

ISBN: 9780471720164

Subjects--Topical Terms:
Packaging--Design.

Dewey Class. No.: 658.564 KLI 2006

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