Packaging design : successful product branding from concept to shelf (Record no. 2802)

MARC details
000 -LEADER
fixed length control field 00692nam a2200205#a 4500
001 - CONTROL NUMBER
control field 0000000984
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471720164
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.564 KLI 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Klimchuk, Marianne Rosner.
245 #0 - TITLE STATEMENT
Title Packaging design : successful product branding from concept to shelf
Statement of responsibility, etc. / Marianne Rosner Klimchuk and Sandra A. Krasovec.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J.
Name of publisher, distributor, etc. J. Wiley & Sons
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent x, 262 p.
Other physical details ill. (some col.)
Dimensions 25 cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes bibliographical references (p. 252-253) and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Packaging
General subdivision Design.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Krasovec, Sandra A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   11/28/2012 PM - PERDANA MARKETWAYS 170.45   658.564 KLI 2006 0000053348 11/25/2020 11/25/2020 Book-GN