Marketing principles & perspectives
Bearden, William O.
Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 2nd ed.. - New York Irwin McGraw-Hill 1998. - xxxvi, 615p ill. col. 27cm - Irwin/McGraw-Hill series in marketing .
Includes index
0256218978
Marketing--United State
658.8 BEA 1998
Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 2nd ed.. - New York Irwin McGraw-Hill 1998. - xxxvi, 615p ill. col. 27cm - Irwin/McGraw-Hill series in marketing .
Includes index
0256218978
Marketing--United State
658.8 BEA 1998