Marketing principles & perspectives (Record no. 31221)

MARC details
000 -LEADER
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001 - CONTROL NUMBER
control field 0000011031
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256218978
Qualifying information (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 BEA 1998
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bearden, William O.
245 #0 - TITLE STATEMENT
Title Marketing principles & perspectives
Statement of responsibility, etc. / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
250 ## - EDITION STATEMENT
Edition statement 2nd ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Irwin McGraw-Hill
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 615p
Other physical details ill. col.
Dimensions 27cm
490 ## - SERIES STATEMENT
Series statement Irwin/McGraw-Hill series in marketing
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United State
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ingram, Thomas N.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name LaForge, Raymond W.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Copy number
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/08/2016 < None > 0.00   658.8 BEA 1998 0000029096 11/25/2020 11/25/2020 Book-GN  
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/08/2016 < None >     658.8 BEA 1998 0000029097 11/25/2020 11/25/2020 Book-GN  
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   09/15/2003 AMY - AMY RAUNA     658.8 BEA 1998 0000029098 06/22/2021 06/22/2021 Book-GN 27902