Services marketing in Asia : managing people, technology and strategy
Lovelock
Services marketing in Asia : managing people, technology and strategy / Christopher Lovelock, Jochen Wirtz and Hean Tat Keh. - Singapore Prentice Hall 2002. - xxi, 706p. ill. 24cm
Includes index p.(683) - 706
0130605662
Professions--Marketing--Asia
Service industries--Marketing--Asia
380.14500095 LOV 2002
Services marketing in Asia : managing people, technology and strategy / Christopher Lovelock, Jochen Wirtz and Hean Tat Keh. - Singapore Prentice Hall 2002. - xxi, 706p. ill. 24cm
Includes index p.(683) - 706
0130605662
Professions--Marketing--Asia
Service industries--Marketing--Asia
380.14500095 LOV 2002