Services marketing in Asia : managing people, technology and strategy (Record no. 33123)

MARC details
000 -LEADER
fixed length control field 00716nam a2200229#a 4500
001 - CONTROL NUMBER
control field 0000011728
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130605662
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 380.14500095 LOV 2002
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock
245 #0 - TITLE STATEMENT
Title Services marketing in Asia : managing people, technology and strategy
Statement of responsibility, etc. / Christopher Lovelock, Jochen Wirtz and Hean Tat Keh.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 706p.
Other physical details ill.
Dimensions 24cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes index p.(683) - 706
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Professions
Geographic subdivision Asia
General subdivision Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
Geographic subdivision Asia
General subdivision Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hean, Tat Keh
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   12/15/2005 AREI - ARENA ILMU SDN. BHD   380.14500095 LOV 2002 0000030009 06/21/2021 28782 06/21/2021 Book-GN