Consumer behavior : a strategic approach
Assael
Consumer behavior : a strategic approach / Henry Assael. - Boston Houghton Mifflin 2004. - xxiii, 631p. ill. 26cm
0618222154
Consumer behavior
Marketing research
658.8342 ASS 2004
Consumer behavior : a strategic approach / Henry Assael. - Boston Houghton Mifflin 2004. - xxiii, 631p. ill. 26cm
0618222154
Consumer behavior
Marketing research
658.8342 ASS 2004