Consumer behavior : a strategic approach (Record no. 36768)

MARC details
000 -LEADER
fixed length control field 00514nam a2200193#a 4500
001 - CONTROL NUMBER
control field 0000012958
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0618222154
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 ASS 2004
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Assael
245 #0 - TITLE STATEMENT
Title Consumer behavior : a strategic approach
Statement of responsibility, etc. / Henry Assael.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Houghton Mifflin
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 631p.
Other physical details ill.
Dimensions 26cm
365 ## - TRADE PRICE
Currency code MYR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   05/18/2006 AREI - ARENA ILMU SDN. BHD 0.00   658.8342 ASS 2004 0000032453 11/25/2020 11/25/2020 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   05/19/2006 ENC - ENCHE MARKETING     658.8342 ASS 2004 0000032471 11/25/2020 11/25/2020 Book-GN