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Marketing : concepts and strategies

Marketing : concepts and strategies / Sally Dibb ... [et al.]. - 5th European ed. - Boston Houghton Mifflin 2006. - xviii, 878p. col., ill. 26cm

Previous ed.: 2001

Includes bibliographical references and index

ISBN: 061853203X

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 MAR 2006

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