Marketing : concepts and strategies (Record no. 37929)

MARC details
000 -LEADER
fixed length control field 00586nam a2200205#a 4500
001 - CONTROL NUMBER
control field 0000013349
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 061853203X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MAR 2006
245 #0 - TITLE STATEMENT
Title Marketing : concepts and strategies
Statement of responsibility, etc. / Sally Dibb ... [et al.].
250 ## - EDITION STATEMENT
Edition statement 5th European ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Houghton Mifflin
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 878p.
Other physical details col., ill.
Dimensions 26cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Previous ed.: 2001
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   12/23/2008 AREI - ARENA ILMU SDN. BHD 0.00   658.8 MAR 2006 0000033106 11/25/2020 11/25/2020 Book-GN