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Essentials of marketing communications

Blythe

Essentials of marketing communications / Jim Blythe. - 3rd ed.. - New York Prentice Hall 2006. - xii, 332p. ill. 25cm

Includes index p.321 - 332

ISBN: 027370205X

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 BLY 2006

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