Essentials of marketing communications (Record no. 45835)

MARC details
000 -LEADER
fixed length control field 00556nam a2200217#a 4500
001 - CONTROL NUMBER
control field 0000016054
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 027370205X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 BLY 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Blythe
245 #0 - TITLE STATEMENT
Title Essentials of marketing communications
Statement of responsibility, etc. / Jim Blythe.
250 ## - EDITION STATEMENT
Edition statement 3rd ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 332p.
Other physical details ill.
Dimensions 25cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes index p.321 - 332
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Blythe, Jim
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   01/30/2007 THIN - THINKERS LIBRARY 242.00   658.8 BLY 2006 0000035539 11/25/2020 11/25/2020 Book-GN