Basic marketing : a marketing strategy planning approach
Perreault
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 16th ed.. - Boston McGraw-Hill/Irwin 2008. - 1v. (in various pagings) col., ill. 29cm + 1 CD-ROM (4 3/4in.)
9780073529806
Marketing--Management
658.8 PER 2008
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 16th ed.. - Boston McGraw-Hill/Irwin 2008. - 1v. (in various pagings) col., ill. 29cm + 1 CD-ROM (4 3/4in.)
9780073529806
Marketing--Management
658.8 PER 2008