Basic marketing : a marketing strategy planning approach (Record no. 49624)

MARC details
000 -LEADER
fixed length control field 00684nam a2200217#a 4500
001 - CONTROL NUMBER
control field 0000017346
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073529806
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PER 2008
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault
245 #0 - TITLE STATEMENT
Title Basic marketing : a marketing strategy planning approach
Statement of responsibility, etc. / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 16th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw-Hill/Irwin
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent 1v. (in various pagings)
Other physical details col., ill.
Dimensions 29cm + 1 CD-ROM (4 3/4in.)
365 ## - TRADE PRICE
Currency code MYR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   03/22/2007 REFI - REFINED CONTOUR 523.68   658.8 PER 2008 0000037598 11/25/2020 11/25/2020 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/21/2007 REFI - REFINED CONTOUR     658.8 PER 2008 0000037599 11/25/2020 11/25/2020 AV-CDR