Services marketing : integrating customer focus across the firm
Zeithaml
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 4th ed.. - Boston McGraw-Hill 2006. - xxvii, 708p. ill. 26cm
0072961945
Customer services
Marketing
Service industries--Marketing
658.8 ZEI 2006
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 4th ed.. - Boston McGraw-Hill 2006. - xxvii, 708p. ill. 26cm
0072961945
Customer services
Marketing
Service industries--Marketing
658.8 ZEI 2006