Services marketing : integrating customer focus across the firm (Record no. 51217)

MARC details
000 -LEADER
fixed length control field 00701nam a2200241#a 4500
001 - CONTROL NUMBER
control field 0000017885
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072961945
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 ZEI 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml
245 #0 - TITLE STATEMENT
Title Services marketing : integrating customer focus across the firm
Statement of responsibility, etc. / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250 ## - EDITION STATEMENT
Edition statement 4th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 708p.
Other physical details ill.
Dimensions 26cm
365 ## - TRADE PRICE
Currency code MYR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bitner, Mary Jo
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gremler, Dwayne D.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/03/2007 ENRI - K-ENRICHMENT 559.74   658.8 ZEI 2006 0000038174 11/25/2020 11/25/2020 Book-GN