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Strategic matketing management : a means-end approach

Parry Mark Edward

Strategic matketing management : a means-end approach / Mark E. Parry. - New York McGraw-Hill 2002. - ix, 275p. ill. 23cm

ISBN: 0071450939

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 PAR 2002

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