Strategic matketing management : a means-end approach (Record no. 52036)

MARC details
000 -LEADER
fixed length control field 00498nam a2200181#a 4500
001 - CONTROL NUMBER
control field 0000018159
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071450939
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PAR 2002
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Parry Mark Edward
245 #0 - TITLE STATEMENT
Title Strategic matketing management : a means-end approach
Statement of responsibility, etc. / Mark E. Parry.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 275p.
Other physical details ill.
Dimensions 23cm
365 ## - TRADE PRICE
Currency code MYR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/19/2007 ENRI - K-ENRICHMENT 61.00   658.8 PAR 2002 0000038110 11/25/2020 11/25/2020 Book-GN
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/19/2007 ENRI - K-ENRICHMENT     658.8 PAR 2002 0000038111 11/25/2020 11/25/2020 Book-GN