Marketing communications : an integrated approach
Smith
Marketing communications : an integrated approach / P. R. Smith & Jonathan Taylor. - 4th ed.. - London Kogan Page 2004. - xvi, 696p., [16]p. of plates ill.(some col.), facsims. 25cm
Includes index p.687 - 696
0749442654
Communication in marketing
658.802 SMI 2004
Marketing communications : an integrated approach / P. R. Smith & Jonathan Taylor. - 4th ed.. - London Kogan Page 2004. - xvi, 696p., [16]p. of plates ill.(some col.), facsims. 25cm
Includes index p.687 - 696
0749442654
Communication in marketing
658.802 SMI 2004