Marketing communications : an integrated approach (Record no. 53038)

MARC details
000 -LEADER
fixed length control field 00644nam a2200217#a 4500
001 - CONTROL NUMBER
control field 0000018497
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211117s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749442654
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 SMI 2004
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Smith
245 #0 - TITLE STATEMENT
Title Marketing communications : an integrated approach
Statement of responsibility, etc. / P. R. Smith & Jonathan Taylor.
250 ## - EDITION STATEMENT
Edition statement 4th ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 696p., [16]p. of plates
Other physical details ill.(some col.), facsims.
Dimensions 25cm
365 ## - TRADE PRICE
Currency code MYR
500 ## - GENERAL NOTE
General note Includes index p.687 - 696
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Taylor, Jonathan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Copy number
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   05/15/2007 AREI - ARENA ILMU SDN. BHD 280.00   658.802 SMI 2004 0000039143 11/25/2020 11/25/2020 Book-GN  
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   05/17/2007 THIN - THINKERS LIBRARY     658.802 SMI 2004 0000039237 06/22/2021 06/22/2021 Book-GN 37405