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Successful marketing research : the complete guide to getting and using essential information about your customers and competitiors

HESTER, Edward L.

Successful marketing research : the complete guide to getting and using essential information about your customers and competitiors / Edward L. Hester. - New York John Wiley & Sons 1996. - xv, 240p. ill. 24cm - A Wiley small business edition .

Includes bibliographical references and index

ISBN: 0471123803

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 HES 1996

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