Successful marketing research : the complete guide to getting and using essential information about your customers and competitiors (Record no. 5604)

MARC details
000 -LEADER
fixed length control field 00702nam a2200205#a 4500
001 - CONTROL NUMBER
control field 0000002004
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471123803
Qualifying information (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 HES 1996
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HESTER, Edward L.
245 #0 - TITLE STATEMENT
Title Successful marketing research : the complete guide to getting and using essential information about your customers and competitiors
Statement of responsibility, etc. / Edward L. Hester.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John Wiley & Sons
Date of publication, distribution, etc. 1996.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 240p.
Other physical details ill.
Dimensions 24cm
365 ## - TRADE PRICE
Currency code MYR
490 ## - SERIES STATEMENT
Series statement A Wiley small business edition
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book-GN
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note Copy number
Pilih buang (Weeding)       PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   06/07/2016 < None >   658.83 HES 1996 0000010222 11/25/2020 11/25/2020 Book-GN Bilik Perbincangan  
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   04/17/2001 AMY - AMY RAUNA   658.83 HES 1996 0000002653 06/21/2021 06/21/2021 Book-GN   2525
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   11/02/2000 KUPM - KOPERASI UPM BERHAD   658.83 HES 1996 0000010221 06/22/2021 06/22/2021 Book-GN   9193
        PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH PERPUSTAKAAN POLITEKNIK SULTAN SALAHUDDIN ABDUL AZIZ SHAH   11/02/2000 KUPM - KOPERASI UPM BERHAD   658.83 HES 1996 0000010223 06/22/2021 06/22/2021 Book-GN   9195