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Strategic marketing management : planning, implementation, and control

Wilson

Strategic marketing management : planning, implementation, and control / Richard M. S. Wilson and Colin Gilligan. - New Delhi Viva Books Private Limited 2005. - xx, 827p. ill. 29cm

Includes index p.813 - 827

ISBN: 8176490709

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.802 WIL 2005

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